Media kit · 2026

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@santiagoperico_ · New York

Pensamiento crítico en tiempos superficiales.

Critical thinking for shallow times.

Let's work together → santiago.perico10@gmail.com
Santiago Perico

At a glance

Data as of Nov 6, 2026

The numbers

Instagram followers
Grew from 20K to 44.6K in a year.
Total views
137 reels · Jun 2025 – Oct 2026
Like rate
Industry average: 2–3%.
2–3× the industry average.

02

About

This isn't lifestyle content. It's a point of view.

A thoughtful, critical voice on what younger millennials and older Gen Z are going through.

I make videos that question what we take for granted: relationships, money, solitude and how we grow. I'm based in New York, doing an MBA at Columbia after years as a product manager in Latin America and Europe. I keep it straight, no formulas, for a generation that wants to understand, not just scroll.

Manifesto
Salga. Explore. Piense. No todo es como parece ser. Repetir lo mismo no trae diferentes resultados. Sea curioso. Exija lo justo. Elija ser libre. Observar, reflexionar, compartir. Sí. Fac si facis.

Get out. Explore. Think. Not everything is what it seems. Doing the same thing won't bring different results. Stay curious. Demand what's fair. Choose freedom. Observe, reflect, share. Yes. Fac si facis.

Pillars

  • Let's talk about →relationships
  • Let's talk about →personal growth
  • Let's talk about →solitude
  • Let's talk about →money

03

Audience

Age

  • 18–24 6%
  • 25–34 62.5%
  • 35–44 24.9%
  • 45+ 6.6%

Gender

  • Women 59%
  • Men 41%

Most active

6–9 pm ET

When the audience is most active.

Countries

  • Colombia 61%
  • Mexico 8.3%
  • United States 7.9%

Cities

Bogotá · Mexico City · New York

04

Performance

Views per reel (median)
Half of my reels beat this number. With 44.6K followers, almost the entire audience watches every reel.
Reels over 100K views
Out of 137 reels, one in every 7 breaks 100K.
Top reel
174K likes · 31K shares. Proof of how far it can go.
Watch reel →

05

Featured reels

Hear the voice before you reach out.

  1. Twenty-nine

    2.9M views

  2. Rejection (ft. Fred again..)

    825K views

  3. Running toward burnout

    797K views

  4. The gray area

    360K views

06

Brands

30+ brand partnerships. Some of the biggest:

07

Formats

Six ways to work together.

  1. 01

    Integrated reel

    Posted on Instagram and TikTok.

    ••••••

  2. 02

    Story

    Posted on Instagram and TikTok.

    ••••••

  3. 03

    Story burst

    Four back-to-back stories.

    ••••••

  4. 04

    Ad video

    A video made for the brand's paid media.

    ••••••

  5. 05

    Event appearance

    I attend and cover it in stories.

    ••••••

  6. 06

    Event talk

    Talk, panel or interview.

    ••••••

Prices available with a password at santiagoperico.com.

08

Contact

Email
santiago.perico10@gmail.com
Instagram
@santiagoperico_
TikTok
@santiagoperico
Location
New York